Michelin Remix

Alta Vision Network has made available to Michelin its experience about digitalization and virtual innovative production techniques. Together we carried out their communication campaign on tire reconstruction as a useful path to improve the environmental and economic sustainability of the company itself in the production processes, and for the enterprises of a strategic and crucial sector for the economy, which is the road haulage.

We worked closely with Michelin about the concept, the storyboard and everything else useful for the production of the campaign, taking full advantage of the experience gained over the years in the digitalization of high-tech events, such as Formula 1 and Formula E.